Why is it important to re-evaluate the rental price prior to renewing a lease?
The rental market is constantly evolving. The lease renewal period can allow us to examine whether or not the rent can be increased. Tenants often do not want to move if they are happy with their experience. Moving presents an extra cost in both time and money for them. When we have instances of market price decreases, our hope is to resign the tenant at the previous rate in order to lock in other 12 months of steady rent payments.